Virtual training for teams or individuals, when and where it suits you.
At The Share Theory, we believe that knowledge and high quality content should be at the heart of every communication with your customers. Our training will help you and your team to develop content strategies which will work for you and give your team the practical skills to build and use a variety of resources which will help you engage more deeply with your audience. Passionate about upskilling younger team members and building confidence in an accessible and interactive way, The Share Theory will work with you to build bespoke training sessions which make a difference.
Recent training topics include:
Writing compelling headlines
This session addresses the role of a headline, how headlines are used in daily and professional life and how we can use headline writing techniques in a variety of roles. Participants in this two hours session learn how to compose a headline, key elements to consider when writing for their audience and tried and tested formats which will deliver results.
Telling a story from live content
This highly interactive two hour session addresses storytelling as a concept and why it's so powerful in engaging audiences. We think about participants’ target readers and editorial style before moving on to actionable information around digesting live content, sorting information and picking a narrative and structuring editorials.
Re-purposing and short form content
Short form content is increasingly important for keeping engagement high. Participants spend this two-hour session discussing how short form content can be used and where it's most appropriate, the types of short form content which can generate the most impact for your market such as lists, infographics or quotes before discussing how existing long-form content can be re-purposed into these formats to deliver maximum engagement.